Double Dutch is a music consultancy service delivering bespoke brand soundtracks.
Brothers Daniel and Sam Willis have over 20 years experience of working within the hospitality and music industry.
Unofficially Daniel and Sam have been running Double Dutch for over a decade - curating playlists for bars, restaurants and clubs and most notably Daniel’s businesses over the last 5 years - Young Turks at The Ten Bells, The Clove Club and Luca. Over the last 3 years the music at The Clove Club has been much talked about and increasingly Daniel and Sam were asked to create something similar for other businesses, this demand led to the creation of Double Dutch.
“Music is in our DNA” Sam explains “It’s more important than ever before to set the right ambiance in your place of business- whether you know it or not, you’re sending out signals about your brand and how people should think and feel in your space. No matter how much you spend on interior design, staff training, a single jarring musical selection can sour a great experience. In our opinion it’s just as important what you choose not to play as what you do play.”